Filmmaker and best selling author Todd Gallagher is setting out to explore the world of popular culture and to raise awareness of the role it plays in our society. Gallagher will attempt to redefine what it means to be popular with the help of countless celebrities, public figures, and one of Time Magazine's 100 Most Influential People: Yale Professor Dr. Nicholas Christakis.

Current Participants: James Franco, Chris Rock, Cameron Diaz, Ang Lee, Ed Burns, Nick Cannon, Kelly Slater, Christina Milian, Karina Smirnoff, Jessica Stam, Bret Easton Ellis; brands including Mercedes-Benz, The Setai, and LIV Nightclub; intellectuals and public figures including Jason Binn, Alison Brod, Steve Cannon, Michael Eisner, Walter Isaacson, Jesse Itzler, A.J. Jacobs, Steve James, Ted Leonsis, Richie Notar, and Lynda Resnick.